Join the Crowd. Nothing sells a brand quite like the promise of being ‘one of us

Join the Crowd. Nothing sells a brand quite like the promise of being ‘one of us

Good Strategy/Bad Strategy: the difference and why it matters

"It is intuitive for most managers to conceive of their business in terms of the customers’ needs they are meeting. But a critical element of needs-based positioning is not at all intuitive and is often overlooked. Differences in needs will not translate into meaningful positions unless the best set of activities to satisfy them also differs. If that were not the case, every competitor could meet those same needs, and there would be nothing unique or valuable about the positioning." What is Strategy, Michael Porter

"It is intuitive for most managers to conceive of their business in terms of the customers’ needs they are meeting. But a critical element of needs-based positioning is not at all intuitive and is often overlooked. Differences in needs will not translate into meaningful positions unless the best set of activities to satisfy them also differs. If that were not the case, every competitor could meet those same needs, and there would be nothing unique or valuable about the positioning." What is Strategy, Michael Porter

textsfromhillaryclinton:

Original image by Diana Walker for Time.
Ultra-Cool Japanese Starbucks

Ultra-Cool Japanese Starbucks

A Poetic Photo Essay On The Death Of China’s Yellow River

A Poetic Photo Essay On The Death Of China’s Yellow River

Bailing out Euro banks with your money - explained

curiositycounts:

Complexity of self-expression in Western (blue) vs. Eastern (red) cultures, pat of East Meets West – a minimalist infographic portrait of cultural difference.

curiositycounts:

Complexity of self-expression in Western (blue) vs. Eastern (red) cultures, pat of East Meets West – a minimalist infographic portrait of cultural difference.

When will China overtake America?

When will China overtake America?

I can has language play: Construction of Language and Identity in LOLspeak

Old Spice Motorcycle. Clear, catchy communication.

Columbia Sportswear - Meet the brand’s anti-spokesman, Wim Hof, the one crazy fool who’d rather go almost-naked in the Arctic

Consequences of a Greek default

Consequences of a Greek default

Shapeshifting House.
A shapeshifting residential marvel, placed on circular rails, it has the ability to pivot open and closed.

Shapeshifting House.

A shapeshifting residential marvel, placed on circular rails, it has the ability to pivot open and closed.

The impact of distributors’ brand increases the credibility of all distributors’ brands, al least in terms of attitude. If a customer tastes Carrefour chocolate biscuits, which comptete with the segment leader Pepito, and finds them to be excellent, it increases the possibility that they will also buy Tesco chocolate biscuits.
The New Strategic Brand Management